The timing of Nicholas Carr's short post about The fickle Twitterer was apropos in my online life. No, I will not be abandoning Twitter, at least, not any time soon. Carr's thoughts on Twitter merely coincided with some Twitter interaction I had recently. Here's what happened.
A person whom I highly respect, a professional with a lot of talent and business creativity, pointed out that Twitter is a great place to get to know the "real" person you are following. Really? I questioned. Well, turns out he has been able to develop some "amazing relationships" on Twitter. Really? I thought.
To be fair, he clarified that Twitter has allowed him access to executives who would normally be off limits. So "amazing relationships" probably means something closer to "actual contact of some sort."
I got to thinking. Back in the day when I used to be a Recruiter for a living, it took a lot of balls to pick up the phone and call a high-powered executive. First of all, she or he didn't want to talk to me. Second of all, she or he wasn't going to answer the phone. Third of all, if for some reason she or he did get on the phone, it was going to be uncomfortable. Every now-again, though, I got the chance to run into an executive I wanted to connect with at some function or at a restaurant where I was having lunch with someone else. In those times, we were both a bit more human. As long as I didn't push the "I'm working and want a chance to talk to you" boundaries, things went well. The untouchable executive could observe (assuming I did my part) me being a competent and likable person. Down the road, as work opportunities called, I might stand a better chance of connecting.
Twitter, it seems to me, has made the whole process of gaining access to people who normally avoid contact with most everyone, a little bit easier. But I'm not convinced that easier is always better.
I have this rule in my life, which I sometimes follow and more often fail to implement very well in my day-day routine. Call it Dave's Rule of Commonality. It goes like this: I listen to myself out of the corner of my ears and watch myself out of the corner of my eyes; if I hear or see myself doing something that sounds common, I question myself. Should I be sounding or looking like that? If the answer is "yes" - well then I move on. But if the answer is "maybe not" - then I try to get myself to pause and ask, "Why?"
In the online Web 2.0, social, viral, texted, status-crazy world, common is the quickest way to...
You thought I was going to say something like "irrelevance" or "stagnation." But I didn't say any of those things. What I want to say is that getting too comfortable with the common ideas and practices fosters a lack of discernment and creativity. I can find anywhere from 5 to 100 tips from social networking experts on how to use Twitter to revolutionize my life and career. But you know? You know what has revolutionized my life and career?
Sometimes, way back when, an executive actually answered the phone. She or he was not ticked off to talk to me. In fact, so long as I respected the time and circumstances, she or he gave the impression of being glad to talk to me. 140 characters to stay in touch with lesser mortals hardly seems revolutionary to me.
I am not saying that Twitter and other social networking tools are worthless. Actually I'm trying to say (once again) more than I can say in a blog post. More soon...
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